Beauty inspired by you

We had a vision for beauty, to create a new brand that listens to women, their needs and their desires. Without being pigeonholed into skin types, problems or strict beauty routines but following the rhythm of life, which is sometimes faster-paced and other times more relaxed.

Like a choir, 60,000 women's voices combined brought to life We wanted to take this as our starting point in order to listen to all women: by giving space to their concerns and needs, we have created a beauty brand that looks at women's faces and reflects on their real needs. Each of your imperfect and beautiful characteristics becomes the essence of your state of being, your style and characterises a specific moment in your life.

is there to accompany you every step of the way, following the most important thing of all: your rhythm.  

Co-created thanks to a community of 60,000 women, Syster is the beauty brand that overturns stereotypes and gives life to a new concept of beauty: yours. Listening to your needs, desires and following your rhythm.


Our values

Imagine if there was a beauty brand that saw you as a collection of experiences, lifestyles and values instead of seeing you as a skin type or a hair type! Imagine 60,000 women who have voiced their needs, their desires. This is Syster: it puts you first, following your own rhythm. Syster is you: with every imperfect and beautiful characteristic, the essence of your state of being and your days.


Per chi è spinto da grandi ambizioni

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Per chi vive sempre di corsa

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Per chi è spinto da nobili ideali

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What makes us unique?

Clean Formulas

Vegan and Cruelty Free, Free from Parabens and Slicons

Made in Italy

Short and 100% Italian supply chain from ingredients to packaging

Innovative Technologies

Science for sustainability

Quality without compromise

Affordable quality excellence